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CBC|Radio-Canada Annual Report 2009-2010

Is an annual report a factual statement of financial and operational results, or an engaging story about what an organization does and why that matters? More and more annual reports focus mostly on the first option. Despite facing increasing financial reporting requirements, CBC|Radio-Canada continues to see its annual report as an effective way to communicate with Canadians. And Utopia continues to help them balance reporting with marketing.

Project: Annual Report

Client: CBC|Radio-Canada

Utopia's Role:

Creative Direction, Art Direction, Writing, Design, Production, Print management