IDRC Corporate Branding

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IDRC Corporate Branding

IDRC was initially interested in a rebranded kit folder and postcard, but the Centre was so happy with the look and feel of those materials, they asked Utopia to roll out that look to tradeshow materials and interior display materials with the new corporate brand. IDRC does research all over the world, and shares its findings with developing countries on such important issues as water, AIDS and the environment. It was important to IDRC to show hopeful, positive images of its work.

These samples show some of the installations at IDRC. Tradeshow materials were also produced, with five different variations of images to portray continental features for various regional offices and their tradeshow collateral.

Project: Corporate Branding Materials and Signage

Client: IDRC (the International Development Research Centre, Located in Ottawa)

Utopia's Role:

Creative Direction, Art Direction, Design, Production, and Fabrication and Installation Management