St. Lawrence College 2006 Recruiting Campaign

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St. Lawrence College 2006 Recruiting Campaign

St. Lawrence College came to us for a new website — but we felt that an integral part of relaunching the college should include not only a cool, hip website, but also a charismatic recruiting campaign, so that both the online and print materials would have verve and presence. The resulting campaign, “First You Dream It. Then You Live It.”, rolled out as a combined hip TV spot, radio spots, posters, bike racks, tradeshow displays and print ads.

Project: Recruiting Campaign and Website Design

Client: St. Lawrence College (Located in Kingston)

Utopia's Role:

Creative Direction, Art Direction of Illustration and Photography, Writing, Design, Production, Radio and Television Production, Print Management