St. Lawrence College 2008 Recruiting Campaign

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St. Lawrence College 2008 Recruiting Campaign

The big idea — “Meet the President of You, Inc.” — invites prospective students to see a reflection of themselves: motivated, career-oriented and self-determining young adults. This lively and energetic campaign both empowers St. Lawrence prospects to take hold of their own destinies and challenges them to bring about the future they envision to “Dream it. Then live it.”

Project: Recruiting Campaign

Client: St. Lawrence College (Located in Kingston)

Utopia's Role:

Creative Direction, Art Direction of Illustration and Photography, Writing, Design, Production, Radio and Television Production, Print Management